Emergent Media and VISIT FLORIDA’s On-Going Culinary Series Sets Travelers’ Sights on the State’s Southwest Coast

Today, VISIT FLORIDA and Emergent Media announce the next chapter in the “Florida’s Table” journey with the debut of a fifth season of the custom original video series. “Florida’s Table” promotes the state’s dynamic culinary scene by showcasing a diverse handful of restaurants, and each episode features a local chef or restaurateur who is a reflection of the place they live and work. These individuals are well-versed in their particular culinary tradition, and their cultural origins are represented in the flavors they serve up.



The 5th season of “Florida’s Table” traces a route through an array of Southwest Florida’s culinary treasures. This edition of Emergent Media’s custom content series for VISIT FLORIDA showcases a diverse sampling of the region’s culinary finds. Preceding seasons of “Florida’s Table” cover the Southeast, Panhandle/Northwest, Northeast, and The Keys regions of the state. As they have throughout the series, the featured chefs and restaurants exemplify the characteristics shared by Florida’s world-class food destinations–chef-driven, fresh, local, and seasonal are all front and center here.

“Since the beginning, the goal of this series has been to help travelers discover yet another wonderful thing about Florida – the abundance of culinary offerings. Season after season and region by region, the storytelling and imagery have done a tremendously effective job of getting the word out and doing justice to the wonderful chefs and restaurants that continue to drive Florida’s food scene forward.”

—Dana Young, President and CEO, VISIT FLORIDA

The “Florida’s Table” series is notable for its chef-focused storytelling, and the Southwest edition brings that approach to new heights, featuring: Chef Vincenzo Betulia of Osteria Tulia in Naples, Chef Chas Taitgen of Dixie FIsh Co. in Fort Myers Beach, Chef Marc Alton of Fins in Venice, Chefs George Sayeh and Andrew Duncan at Baba on Central in St. Petersburg, and Chef Jeannie Pierola of Edison Food + Drink Lab in Tampa.

The presentation of a “signature dish” punctuates each video, and this season’s menu highlights Florida spiny lobster with housemade spaghetti, seafood shrimp boil, oysters rockefeller, half roasted chicken with zatar couscous, and Ramrod Key Spiny Lobster.

The social-first campaign runs mid-October through mid-November, 2023 and reaches the Paradise audience network via organic and paid distribution fueled by Paradise’s Instagram channel, with supplemental content distribution across the Paradise web page and Emergent Media’s YouTube channel.


Read press release here.




VISIT FLORIDA is the Sunshine State’s official tourism marketing corporation and travel planning resource for visitors across the globe. As Florida’s No. 1 industry, tourism was responsible for welcoming over 137.6 million visitors in 2022, the highest number of visitors in the state’s history. VISIT FLORIDA promotes tourism through sales, advertising, promotions,public relations and visitor services programs, and serves more than 13,000 travel industry partners throughout the state. To learn more about VISIT FLORIDA, follow @FloridaTourism on Facebook and Twitter, or go to visitflorida.org. For inspiration in the Sunshine State follow @VISITFLORIDA on Facebook, Twitter and Instagram or visit www.visitflorida.com. For media resources, visit www.visitfloridamedia.com.

About Emergent Media

Emergent is a modern digital media and content company. With an approach that is informed by data and insights, powered by tech and brought to life by our global community of creators, we are re-imagining how content and ideas can be most effectively shared in today’s digital ecosystem. Across our network of social-first brands and original series, and with the campaigns we create in partnership with today’s leading companies, Emergent connects a global community of Modern Explorers, sparking conversation and creating culture around the activities, spaces and places that define them. For more information, visit https://thisisemergent.com/.


Emergent Media and Pacifico® Clara Partner on SoCal Campaign

Seasonal Initiative Amplifies the Pacifico Tentpole Promotions


By leveraging Emergent’s California-based and adventure-loving communities across its owned and operated social channels (Golden State, Paradise), the Pacifico campaign aims to increase awareness and relevance among beer lovers in the key Southern California DMAs of Los Angeles and San Diego. This campaign features sponsored editorial content as well as strategic integration within existing lifestyle programming to enhance the ongoing Pacifico tentpole initiatives. Each execution is designed to engage Emergent’s “Modern Explorer” audience, which aligns directly with the Pacifico target audience of intrinsically motivated adventurers who believe in following their own path, living life with a sense of freedom, and viewing every experience as an opportunity for personal growth.


“Emergent’s communities are a perfect fit for Pacifico, and we’re thrilled about how this creative collaboration enhances the brand’s positioning among Gen Z.”

– Ryan Anderson | Senior Director, Brand Marketing, Pacifico


The campaign, which began in May and will continue into October, is geo-targeted to hit Southern California and adheres to Legal Drinking Age (LDA) standards. The campaign kicked off right before Memorial Day with a custom edition of Golden State’s “Hey Weekend” editorial series. It includes a combination of Instagram posts and an editorial feature that promote the popular Pacifico “Yappy Hour” concept, showcasing Southern California’s top dog-friendly beaches and watering holes. The second execution, featured on Paradise Instagram through a social media takeover, highlights signature adventures and activities to be found in the San Diego area. This will be followed by another edition of “Hey Weekend” that focuses on one of surfing’s most prominent events, the 2023 Wallex U.S. Open of Surfing presented by Pacifico in Huntington Beach. The editorial boosts the Pacifico presenting sponsorship of the summer classic by celebrating the rich history and unique beach culture of “Surf City USA.” The Emergent-Pacifico program concludes with a second social media takeover on Paradise Instagram that amplifies the Pacifico collaboration with premier e-bike brand Super73. The promotion includes a limited edition Pacifico x Super 73 e-bike sweepstakes and provides inspiration for viewers to get out and explore.

“This partnership is rooted in the natural connection between Emergent’s diverse communities, the lifestyle content they gravitate toward, and the brand ethos of Pacifico,” says Matt Muir, Emergent’s VP of Brand Partnerships. “The integration is seamless and allows us to introduce our audience to the brand in a contextually relevant way—so they’ll want to grab an ice-cold Pacifico and hit the beach.”

Read release here.

Emergent Media and Universal Pictures Partner on Social Campaign Promoting New DreamWorks Animated Film

Emergent Media teamed up with DreamWorks to promote the studio’s new animated feature film, “Ruby Gillman, Teenage Kraken,” which opens in theaters on June 30th. The ability of Emergent and its Paradise Channel to deliver contextual alignment with inspiring mother-daughter content is key in building awareness and generating excitement leading into the film’s all-important opening over the 4th of July holiday weekend.

Leveraging the Paradise travel community and tying in the film’s key themes of building confidence and female empowerment, Emergent created a special edition of our recurring Top 5 Travel Series called “5 Mother Daughter Trips That Build Confidence and Connection.”

All media is distributed across paid social including TikTok, and Instagram, driving views of the custom short form videos Emergent created by pairing the film’s trailer assets with clips of real world adventure experiences.

Read the full article here.

Emergent Media, Toyota and SiriusXM Launch Season Three of “Sounds of the Road” Premiering Online and in the SiriusXM App May 25th.

Filmed in Atlanta, GA, The New Episodes Feature Exclusive Live Performances From Emerging Recording Artists Larkin Poe, Hero the Band and Amythyst Kiah.

– – –

“Sounds of the Road: Atlanta” presented by Toyota and SiriusXM, takes viewers for a ride with musical acts Larkin Poe, Hero The Band, and Amythyst Kiah. Each of the artists share insight into their journey as artists, discuss life on the road and share intimate live performances captured in iconic venues around Atlanta, GA, one of the country’s most energetic and important music scenes.

The new episodes, which premiere online and in the SiriusXM App on May 25, continue the momentum built with the series’ first two seasons, which were shot in Los Angeles and Nashville, respectively. The campaign showcases the 2022 Tacoma SR5 Special Trail Edition, the 2023 Sequoia Platinum, and the all-new 2023 Prius Limited AWD while boosting Toyota brand awareness and affinity. SiriusXM is tastefully integrated throughout the content and present in each vehicle, serving to drive tune-in for the Memorial Day Weekend Free Listening period and build awareness of SiriusXM channel offerings.

This season’s lineup features a selection of guitar-driven acts representing a wide spectrum of influences and styles. Rebecca & Megan Lovell of Larkin Poe are grammy-nominated singer/songwriter, multi-instrumentalist sisters playing their own brand of scorching rock and roll. Hero The Band is a multifaceted band composed of four biological brothers with a unique musical vision that blurs lines and genres. Amythyst Kiah, also a Grammy-nominee singer-songwriter, complements her powerful vocals with a blend of eclectic influences ranging from old time music, alternative rock, folk, country, and blues.

Set in the city’s various neighborhoods and the roads that connect them, these stories weave together three main aspects of the artist’s musical journey: artistic inspiration, life on the road, and the power of playing to a live audience. Performances in such legendary venues as midtown’s Smith’s Olde Bar, Ponce-Highland’s Drunken Unicorn, and Decatur’s Eddie’s Attic drive the pace and the storytelling of each episode.

The campaign is being distributed on Emergent’s Paradise channel as well as through paid social media targeting a qualified and engaged audience. The full collection of video episodes is hosted on Toyota’s owned website and YouTube channel as well as the SiriusXM App. The campaign runs May 25 – June 11, 2023.

Emergent Media Kicks Off New Creator Program with Paradise Channel’s “Roaming: Antarctica”

On Earth Day, Emergent Media introduced “Roaming” by Paradise, the first of several new, original content series being generated through Emergent’s proprietary Creator Program. “Roaming: Antarctica” was selected to premiere on Earth Day as its stunning imagery and thoughtful narration inspire viewers to reflect on what it means to appreciate paradise on earth (watch the video here).

In addition to “Roaming,” Emergent Media celebrated Earth Day with themed content running across its social and web properties:

For Florida Visitors, It’s all about Enjoying Things “One Fun Day” at a Time.

Emergent Media creates an itinerary-driven video series for Visit Florida’s winter season push

– – –

“One Fun Day,” the new 9-part video series by Emergent Media, supports Visit Florida’s winter season communication strategy by celebrating a broad cross section of the countless ways Florida visitors can get out and have fun any time of year. Whether it’s ziplining with the kids, exploring an art museum and enjoying sunset drinks with friends, or paddling through mangroves with a partner and dining on a white sand beach, it’s all here!

In order to feature a broad range of activity, lodging, shopping, and dining opportunities, the Emergent Media team worked its way clear across the central portion of the state, featuring a variety of daily itineraries to be found in Vero Beach, Fort Pierce, Melbourne, Kissimmee, Dunedin, Tampa, St. Petersburg, Lido Key, and Bradenton. Fun/sun-themed branding and motion graphics compliment the videos’ bright, colorful imagery and lively visual style. Beautiful still photography sets round out Emergent’s deliverables for Visit Florida’s use in promotional materials.

“One Fun Day” videos are featured on Visit Florida’s YouTube page.

Emergent Media’s “Sounds of the Road” Rolls into Music City with SiriusXM and Toyota

Second installment of Emergent Media’s custom content series shines a spotlight on the Nashville music scene.

– – –

“Sounds of the Road: Nashville” invites viewers to ride along with musical artists Madison Cunningham, Devon Gilfillian, and The Lone Bellow as they discuss life on the road and finding inspiration in one of the country’s most vibrant music communities.

Building on the success of the 2021 campaign, Emergent Media’s custom content drives tune-in for SiriusXM’s Q4 2022 Holiday Free Listening period and boosts awareness and brand affinity for Toyota.

Featured artists continue to represent the variety of SiriusXM Channel offerings: Gilfillian has created a distinctive sound combining soul, R&B, and rock influences, Cunningham is a West coast folk-rock singer- songwriter, and The Lone Bellow is a country-rock trio celebrated for their soaring harmonies, complex lyrics and exquisite musicianship.

The series also integrates three of Toyota’s 2023 models: Tundra Limited TRD PRO CrewMax, Corolla Cross HV XLE, and RAV4 Prime XSE. The vehicles are featured prominently as each artist drives to their music venue and then performs for fans and aficionados.

The content is to be promoted on Emergent’s Paradise channel,throughout its sister organic channels and via targeted, paid social media to reach a qualified and engaged audience. The story and its assets all live on Paradise, and the full collection of video episodes is hosted on Toyota YouTube, Instagram, and Facebook. The campaign runs November 23 – December 5, 2022.



Watch on YouTube

View Series

Take a Seat at Florida’s Table with New “Foodie” Campaign from VISIT FLORIDA and Emergent Media

“We are thrilled to let people know about the incredible culinary scene that we have in Florida,” said Staci Mellman, Chief Marketing Officer, VISIT FLORIDA. “And who better to tell that story than the restaurateurs themselves? The team at Emergent Media really understands authentic storytelling for lifestyle travel content. Florida’s Table is our first culinary-focused program with Emergent Media and we love this content. Travelers already love Florida’s beautiful beaches, iconic theme parks, and hidden outdoor gems, with the launch of this effort they will discover yet another wonderful thing about Florida.”

Read press release here.

Emergent Media and Baja Vida Bring Premium Baja-Inspired Beef Jerky and Snacks to Paradise

Michelin-star chef Brandon Rodgers of One World Ventures, shares his secret ingredients for the Baja Vida jerky line

– – –

One World Brief’s Baja Vida has engaged with Emergent Media and its premier channel, Paradise, to deliver custom, adventure-lifestyle content to the modern explorer. With this campaign, Baja Vida is tapping into Emergent’s marquee channel, Paradise, using targeted paid media to boost traffic, awareness, and intent to purchase while showcasing Baja Vida’s brand pillars: Dare To Be Bold with a love for Exploration, Adventure and Flavor.

Creatively, the campaign incorporates content showcasing Michelin-star chef Brandon Rogers. Through a set of Instagram posts and an online article, Rodgers shares his inspirations for creating Baja Vida’s lineup of bold, flavorful, healthy, low-sugar, low-sodium, premium Baja-inspired beef jerky and snacks: “The street taco flavor of jerky and meat stick was inspired by the street fairs and tacos in Baja and all over Mexico. The main ingredient is an authentic annatto seed that is found there on the trees and it’s such a fragrant spice with a red-pink color. That flavor just screams ‘Baja inspired.’”

The campaign, running through April 15, 2022, utilizes a variety of video and social assets, employing alternating copy and targeting a premium audience of adventure-seeking snackers.

Read article here