About this Brand

Curators and exporters of the California dream, our stories are rooted in culture, community, and ideas that champion a purpose-driven lifestyle. From online series and documentaries to thought-provoking editorial, our original content explores the arts, food, health & wellness, entrepreneurship, sustainability and outdoor living. Our passion is local but our reach is planetary.

In the Spotlight

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The Stats

260 K

FOLLOWERS

38%

AGES 25-34

60%

FEMALE

18 M

TOTAL CONTENT
VIEWS

9%

AGES 18-24

40%

MALE

6.8%

AVERAGE
ENGAGEMENT
RATE PER POST

53%

AGES 35+

The Stats

260 K

FOLLOWERS

18 M

TOTAL CONTENT
VIEWS

6.8%

AVERAGE
ENGAGEMENT
RATE PER POST

40%

MALE

38%

AGES 25-34

9%

AGES 18-24

53%

AGES 35+

60%

FEMALE