Michelin-star chef Brandon Rodgers of One World Ventures, shares his secret ingredients for the Baja Vida jerky line
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One World Brief’s Baja Vida has engaged with Emergent Media and its premier channel, Paradise, to deliver custom, adventure-lifestyle content to the modern explorer. With this campaign, Baja Vida is tapping into Emergent’s marquee channel, Paradise, using targeted paid media to boost traffic, awareness, and intent to purchase while showcasing Baja Vida’s brand pillars: Dare To Be Bold with a love for Exploration, Adventure and Flavor.
Creatively, the campaign incorporates content showcasing Michelin-star chef Brandon Rogers. Through a set of Instagram posts and an online article, Rodgers shares his inspirations for creating Baja Vida’s lineup of bold, flavorful, healthy, low-sugar, low-sodium, premium Baja-inspired beef jerky and snacks: “The street taco flavor of jerky and meat stick was inspired by the street fairs and tacos in Baja and all over Mexico. The main ingredient is an authentic annatto seed that is found there on the trees and it’s such a fragrant spice with a red-pink color. That flavor just screams ‘Baja inspired.’”
The campaign, running through April 15, 2022, utilizes a variety of video and social assets, employing alternating copy and targeting a premium audience of adventure-seeking snackers.