Emergent Media and Universal Pictures Partner on Social Campaign Promoting New DreamWorks Animated Film

Emergent Media teamed up with DreamWorks to promote the studio’s new animated feature film, “Ruby Gillman, Teenage Kraken,” which opens in theaters on June 30th. The ability of Emergent and its Paradise Channel to deliver contextual alignment with inspiring mother-daughter content is key in building awareness and generating excitement leading into the film’s all-important opening over the 4th of July holiday weekend.

Leveraging the Paradise travel community and tying in the film’s key themes of building confidence and female empowerment, Emergent created a special edition of our recurring Top 5 Travel Series called “5 Mother Daughter Trips That Build Confidence and Connection.”

All media is distributed across paid social including TikTok, and Instagram, driving views of the custom short form videos Emergent created by pairing the film’s trailer assets with clips of real world adventure experiences.

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