Emergent Media Announces Creator Network Program

Unique Approach to the Creator Economy Speeds Roll-Out of Several New, Original Series and Accelerates Social-First Content Production


Today, Emergent Media announced the launch of its Creator Program which is geared towards increasing the company’s mix of original content while also scaling creator-led editorial output across Emergent’s family of brands, including Paradise, SHLTR, Golden State, Cabinfeed, Surfers and California Love. Emergent Media has already on-boarded its first wave of highly talented creator-partners and is in the process of tripling the size of its creator network roster by year end. In addition to contributing video and photo assets for use in Emergent-owned editorial properties, creators representing a variety of backgrounds and styles will be collaborating with the Emergent studio team to deliver assignments for various Emergent-owned and branded content projects.

This network of visual storytellers represents the essence of Emergent’s “Modern Explorer” audience. They are globally minded adventure-seekers driven by insatiable curiosity and a hunger for authentic experiences, and this program’s tiered approach gives opportunity to well-established filmmakers with a cinematic eye, and also UGC creators who live in the moment with a phone in their hand.

“We wanted to create a mutually beneficial model that rewards creators for their amazing talent and dedication to their craft while also allowing us to develop a stable of original programming that fuels each of our brands, ” says creative director, Bryce Lowe-White. “We are building real, supportive relationships with each of our creators as we aim to integrate their voices and personalities into our brands in a way that feels like a natural extension of who they are and the content they love creating.”

Emergent is already tapping into its Creator Network to fuel several of its original, social-first series. The Paradise channel’s “Roaming” and “Postcards” series feature the best of the creators’ stunning imagery. California Love’s “BKT LST” entices viewers to see and do once-in-a-lifetime things while “The Hype,” featuring Jake Toohey, gives viewers a first-person perspective on famous California destinations and activities to determine whether they are worth “the hype.” “Tune Out” on Golden State pairs lush visuals with natural, ambient sounds to provide viewers with true Zen moments. And “Single Serving,” featuring chef Amber Sullivan, provides the SHLTR community with inspiration and instructions for creating delicious dishes for one.

Read release here.

Emergent Media Adds Veteran Editorial and Creative Talent to its Executive Team

Emergent Media, a rapidly growing digital publisher and e-commerce enterprise, has announced the hiring of Holly E. Thomas as Director, Editorial and Jeff Honea as Creative Producer. These key hires signal the next phase of the firm’s expansion as it continues to execute more and bigger branded content deals and invest in developing original editorial series for Emergent’s audiences.

“We couldn’t be more excited about this growth stage of our business and bringing on these key leadership roles,” says Emergent Media’s Chief Business Officer, Jen Klawin. “Holly’s deep editorial background leading content strategy across multi-media and platforms coupled with Jeff’s experience leading content and production studios are exactly the leadership we were seeking to accelerate our growth and the work we do for brands.”

Thomas oversees Emergent’s community teams while also leading content strategy and development across the Paradise, SHLTR, Golden State, Surfers, Cabinfeed, California Love, and Driftward editorial properties. Honea, whose responsibilities include creative strategy, content production, and creator program development, heads up Emergent’s in-house studio alongside Creative Producer, Hannah Lee and Creative Director, Bryce Lowe-White.

Thomas’ addition to the Emergent team brings considerable expertise gained over two decades, including 10 years in print and digital journalism and another 10 in content marketing, custom publishing, social strategy, and brand-building as a senior content leader on agency and in-house teams. “I’m a true believer in content and the power it has to bring a community together,” Thomas says. “I’m thrilled to join the team at Emergent in creating truly innovative, inspiring content that serves our audience and connects them to places and things they love.”

Honea, who previously served as studio head and creative director at CBS EcoMedia, contributes a fitting combination of experience, talent, and leadership. “To be part of a brilliant team forging new territory in sectors that align with my interests and values is an ideal opportunity,” says Honea. “It is gratifying to play a role in achieving Emergent’s mission.”

About Emergent Media

Emergent Media is a lifestyle network for the “Modern Explorer.” We tell the stories that reverberate with globally minded humans seeking to live inspired lives motivated by self-discovery and fueled by authentic experiences. From travel, food, and adventure, to interior design, music, and culture, there’s always something new to explore!

Visit thisisemergent.com

Emergent Media and Visit Florida Entice Traveling Foodies with the Panhandle’s Array of Flavorful Delights

From white-sand beaches to woodsy farmland, “Florida’s Table” is all about fantastic food – and the people who create it.

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The latest season of “Florida’s Table” explores Northwest Florida’s culinary landscape, proving once again that Florida’s food scene boasts some of the most talented regional chefs, mixologists, and farmers in the country.

This edition of Emergent Media’s custom content series for VISIT FLORIDA showcases a diverse sampling of the Panhandle’s eating and drinking establishments – serving up everything from fresh-caught Gulf seafood to farm-at-table salads. Chris Stevens of Five Sisters Blues Cafe in Pensacola, John Engle of Roux 30A in Grayton Beach, Jim Shirley of Farm & Fire in Santa Rosa Beach, Jim Shirah at Dewey Destin’s Harborside in Destin, and Jesse and Tyler Rice of Backwoods Crossing in Tallahassee invite viewers to “come have a seat at my Florida table.”

Continuing the successful storytelling approach that launched “Florida’s Table” in August, 2022, the video series focuses on the chefs’ and restaurateurs’ personal stories, delving into how their respective culinary offerings are direct expressions of their life experiences and passions. Each episode culminates with the presentation of the restaurant’s “signature dish” – almond-crusted lionfish, radicchio salad, fried catfish, paella, and a multi-course chef’s tasting meal all get get their moment to shine.

The social-first campaign runs mid-February through late March, 2023 and reaches the Paradise audience network via organic and paid distribution fueled by Paradise’s Instagram channel, with supplemental content distribution on TikTok, the Paradise web page and Emergent Media’s YouTube channel.