Emergent Media produces content made for feeds, built for platforms, and designed to drive engagement. Informed by data and insights, we operate with a test-and-learn mindset and an appetite for innovation. We leverage our expertise to tell stories that engage consumers and drive results for brands.
Across our connected family of media and DTC e-commerce brands, and in partnership with today’s leading companies, Emergent creates and distributes content that spreads organically and globally. We hold the attention of a growing audience of Experience Seekers, sparking conversation and building community around the activities, spaces, and places that define them.
VISIT FLORIDA
An ESTO award-winning series produced in collaboration with VISIT FLORIDA, "Florida's Table" profiled a variety of chefs and restaurateurs throughout the Sunshine State, giving viewers an inside look at Florida's impeccable culinary scene. The content strategy was rooted in social trends and travelers' interest in cultural experiences. The narrative-driven, docu-style video series covered 17 unique locations over four seasons, including Northeast, Northwest, Southeast, Southwest, Florida Keys, and Central Florida. The series was a huge success, with out-of-state arrivals representing over 50 different DMAs.
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Toyota x SiriusXM
“Sounds of the Road,” presented by Toyota and SiriusXM, is an exclusive performance and interview series featuring emerging and established artists who are drawn to the journey of discovery.
Pacifico® Clara
To reach the Pacifico® target customer of beer drinkers who are social, spontaneous, and always seeking more excitement in life—Emergent enlisted its proprietary Creator Network to develop bespoke, creator-led content alongside sponsored editorial features that appeal to both the Pacifico target consumer and Emergent’s Experience Seeker audience.
The Hype
In this original social video series, our creator-host visits iconic California destinations and answers the age-old question: Is it worth the hype? Leveraging dynamic editing and engaging commentary, the series—a Webby Honoree—highlights all that's to love about the Golden State.
Visit Charlotte
This custom social campaign on Paradise leveraged our popular Top 5 editorial format to highlight five unique ways to experience all that Charlotte has to offer, from the culinary and craft beer scenes to action-packed adventure and culture.
Volkswagen
Emergent Media partnered with Volkswagen to launch its first all-electric vehicle, the ID.4, through "Taking Charge," a custom content program designed to build awareness and credibility in key California and EV markets. The campaign showcased the ID.4 through authentic, real-life adventures, highlighting how it seamlessly fits into everyday lifestyles, and was brought to life via a cross-platform strategy including custom video, top California surf talent, exclusive channel ownerships, high-profile Instagram takeovers, first-to-market opportunities, and paid social amplification to maximize reach and engagement.
NBC Universal
To promote the release of Universal Pictures' "Nobody 2," we developed a custom social campaign on Paradise that leveraged a social-first editing technique to illustrate the concept of a vacation gone sideaways. Our approach tapped into native behaviors of an already engaged community, making the content feel authentic, relatable, and seamlessly aligned.
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