Emergent Media’s “Sounds of the Road” Rolls into Music City with SiriusXM and Toyota

Second installment of Emergent Media’s custom content series shines a spotlight on the Nashville music scene.

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“Sounds of the Road: Nashville” invites viewers to ride along with musical artists Madison Cunningham, Devon Gilfillian, and The Lone Bellow as they discuss life on the road and finding inspiration in one of the country’s most vibrant music communities.

Building on the success of the 2021 campaign, Emergent Media’s custom content drives tune-in for SiriusXM’s Q4 2022 Holiday Free Listening period and boosts awareness and brand affinity for Toyota.

Featured artists continue to represent the variety of SiriusXM Channel offerings: Gilfillian has created a distinctive sound combining soul, R&B, and rock influences, Cunningham is a West coast folk-rock singer- songwriter, and The Lone Bellow is a country-rock trio celebrated for their soaring harmonies, complex lyrics and exquisite musicianship.

The series also integrates three of Toyota’s 2023 models: Tundra Limited TRD PRO CrewMax, Corolla Cross HV XLE, and RAV4 Prime XSE. The vehicles are featured prominently as each artist drives to their music venue and then performs for fans and aficionados.

The content is to be promoted on Emergent’s Paradise channel,throughout its sister organic channels and via targeted, paid social media to reach a qualified and engaged audience. The story and its assets all live on Paradise, and the full collection of video episodes is hosted on Toyota YouTube, Instagram, and Facebook. The campaign runs November 23 – December 5, 2022.



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