From white-sand beaches to woodsy farmland, “Florida’s Table” is all about fantastic food – and the people who create it.
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The latest season of “Florida’s Table” explores Northwest Florida’s culinary landscape, proving once again that Florida’s food scene boasts some of the most talented regional chefs, mixologists, and farmers in the country.
This edition of Emergent Media’s custom content series for VISIT FLORIDA showcases a diverse sampling of the Panhandle’s eating and drinking establishments – serving up everything from fresh-caught Gulf seafood to farm-at-table salads. Chris Stevens of Five Sisters Blues Cafe in Pensacola, John Engle of Roux 30A in Grayton Beach, Jim Shirley of Farm & Fire in Santa Rosa Beach, Jim Shirah at Dewey Destin’s Harborside in Destin, and Jesse and Tyler Rice of Backwoods Crossing in Tallahassee invite viewers to “come have a seat at my Florida table.”
Continuing the successful storytelling approach that launched “Florida’s Table” in August, 2022, the video series focuses on the chefs’ and restaurateurs’ personal stories, delving into how their respective culinary offerings are direct expressions of their life experiences and passions. Each episode culminates with the presentation of the restaurant’s “signature dish” – almond-crusted lionfish, radicchio salad, fried catfish, paella, and a multi-course chef’s tasting meal all get get their moment to shine.
The social-first campaign runs mid-February through late March, 2023 and reaches the Paradise audience network via organic and paid distribution fueled by Paradise’s Instagram channel, with supplemental content distribution on TikTok, the Paradise web page and Emergent Media’s YouTube channel.