Author: Arqui Rondon

Emergent Media is proud to announce that its exclusive, creator-led original video series, “The Hype,” has been honored in the Video & Film category in the 29th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet. IADAS, which nominates and selects The Webby Award Winners, is comprised of Internet industry experts including Todd Kaplan, Chief Marketing Officer at Kraft Heinz; Stephan Pretorius, Chief Technology Officer, WPP; Marine Notté, Head of International TV at Hulu; Jay Shetty, Host of On Purpose; Kimberly E. Paige, EVP & CMO of BET; Katie Couric, Journalist; and Quinta Brunson, Writer, Director, and Actor.

“The Hype” debuted in May 2023 as a monthly original video series on Emergent’s California Love channel. Hosted by creator Jake Toohey, each 60-second episode dives into a popular California attraction, destination, or activity and shows the audience whether it’s worth “the hype.” Over 24 episodes, our intrepid host has explored Hearst Castle, trekked through the super bloom, eaten his way through Downtown Disney, and experienced the US Open of Surfing in partnership with Pacifico® and Constellation Brands.

 

Scenes from episodes of “The Hype” on @CaliforniaLove

 

“Honorees like Emergent Media are leading the charge in pushing the boundaries of creativity and innovation online,” said Nick Borenstein, General Manager of The Webby Awards. “Being chosen from nearly 13,000 entries this year is a remarkable accomplishment and a true testament to their excellence.”

“We’re thrilled to be recognized by The Webby Awards for something we’re truly passionate about—leveraging the power and scale of our proprietary creator network to bring innovative stories to life in the digital space, both for our lifestyle publishing brands and our incredible brand partners,” said Jen Klawin, Chief Business Officer at Emergent Media.

Watch the full series on YouTube here.

The project leverages Emergent’s proprietary creator network to help scale social content creation

Emergent Media continues its successful partnership with VISIT FLORIDA with the debut of two new creator-led original video series, “Wild About Florida,” and “What’s Up in Florida.” Developed and produced by Emergent Media and leveraging Emergent’s proprietary creator network, these social-first, highly engaging series are designed to showcase the incredible nature and exciting events in the Sunshine State.

 

 

“With these new original video series, VISIT FLORIDA is celebrating the experience of Florida—the natural beauty, the wildlife, the cultural and social scene—in a new and innovative way. By centering Florida within the types of content that social audiences love to see and share, we’re reaching new communities and driving genuine interest in Florida as the No. 1 destination in the U.S.”
—Brett Laiken, Chief Marketing Officer, VISIT FLORIDA

 

In “Wild About Florida,” a duo of adventurous, engaging video creators explores the wilder sides of Florida, from snorkeling with manatees in Crystal River to horseback riding in Ocala to catching spiny lobsters in Biscayne Bay. From a strategic perspective, the series is rooted in insights gleaned from an analysis of VISIT FLORIDA’s social media, which indicated a strong audience interest in adventure, nature, and wildlife.

 

 

For “What’s Up in Florida,” Emergent leveraged a key trend—the significant rise in global travelers planning trips around events—to develop a creative, engaging series that showcases Florida’s breadth of events and resonates with travelers and locals alike. Filmed in a social-endemic greenscreen format with a charismatic Floridian as its host, the monthly series spans the entire state, bringing awareness and driving interest in food and music festivals, holiday programming, cultural celebrations, and more.

 

 

“Emergent’s lifestyle brands were incubated on social, so we have a deep understanding of the stories that engage and convert social audiences. Tapping into talent from our rapidly-growing creator network allows us to be nimble and efficient in producing those stories at scale, while maintaining a high bar for quality.”
—Jennifer Klawin, Chief Business Officer and head of brand partnerships, Emergent Media

 

The debut seasons of “Wild About Florida” and “What’s Up in Florida” are available now on VISIT FLORIDA’s YouTube and Instagram.

Creator-Led, Social-First Content Targets Outdoor Adventurers Across the U.S.

EL SEGUNDO, Calif., August 9, 2024/PRNewswire/ — Emergent Media and Pacifico Clara are expanding upon their successful partnership with a new social-first, creator-led campaign designed to reach the Pacifico target consumer in California, Nevada, Oregon, Washington, Utah, Colorado and other key markets across the U.S. Building on last year’s campaign that drove a +90% increase in brand recognition*, this year’s engagement will leverage Emergent’s broader national footprint with adventure-loving communities across Paradise, Surfers, Golden State, and California Love. To reach the Pacifico target customer of beer drinkers who are social, spontaneous, and always seeking more excitement in life—Emergent enlisted its proprietary Creator Network to develop bespoke, creator-led content alongside sponsored editorial features that appeal to both the Pacifico target consumer and Emergent’s existing audience of Modern Explorers.

 

“We’re excited to continue the Pacifico partnership with Emergent as our target consumer is a great match for their active and engaged communities. As a digital-first brand, working with their Creator Network allows us to tap into new brand ambassadors from their solid roster to reach Pacifico consumers in the most authentic ways.”
– Maddy Zingle, senior director, brand marketing, Pacifico

 

The campaign, which runs from August through October, kicks off with a custom edition of Paradise’s popular Expert City Guide editorial series, fine-tuned to focus on adventure, action sports, music, and nightlife in Denver. The next phase of the campaign targets key SoCal markets with a social-first guide to fall outdoor adventures in Southern California running on Golden State and a custom episode of the fan-favorite creator-led video series, “The Hype,” on California Love. In the episode, the creator/host will attend the 2024 U.S. Open of Surfing, sponsored by Pacifico, and take audiences along for the experience. The episode will be cross-posted between California Love and Surfers channels to maximize impressions.

The Emergent-Pacifico partnership concludes with a second Paradise takeover highlighting the popular Pacifico “Yappy Hour” concept in key markets across the country. Instagram posts and sponsored editorial will engage dog lovers and showcase the best places to enjoy Pacifico with a four-legged friend. Each element of the three-month campaign adheres to Legal Drinking Age (LDA) standards.

 

“We’re thrilled to partner with Pacifico again and expand on the natural connection between Emergent’s audiences and the Pacifico brand ethos,” says Matt Muir, Emergent’s VP of Brand Partnerships. “Tapping into the creator economy and leveraging our Creator Network to develop bespoke, personality-led content that is exciting and engaging was key to this campaign. For us, this is what authentic brand connections look like.”

*Source: Comscore, Custom Brand Lift Study, 2023

 

Read full press release here.

 

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About Emergent Media

Emergent Media is a lifestyle network for the “Modern Explorer.” We tell the stories that reverberate with globally minded humans seeking to live inspired lives motivated by self-discovery and fueled by authentic experiences. From travel, food, and adventure to interior design, music, and culture, there’s always something new to explore!

Visit thisisemergent.com | LinkedIn

Media contact:
Jeff Honea
[email protected]

SOURCE Emergent Media