Today, we mark World Tourism Day—an international advocacy day created by the UN Tourism General Assembly in 1980—and celebrate the power of sustainable tourism to uplift communities. Tourism is one of the world’s most important economic sectors, employing one in every 10 people on Earth and providing livelihoods to hundreds of millions more. For some countries, the tourism trade represents more than 20% of their GDP.
From a social perspective, tourism allows people to experience some of the world’s natural and cultural treasures, while bringing us closer to one another. UN Secretary-General António Guterres noted this in his address for World Tourism Day:
“Every traveler can be an ambassador, engaging respectfully with local populations, recognizing our diversity and shared humanity, and the values that unite us all.”
This highlighting of our common humanity is a philosophy that underlines much of the original content we produce at Emergent Media—from our creator-led social video series to our branded studio productions to our reported editorial features. Here are some examples of content across our lifestyle brands that exemplify the ethos of World Travel Day:
“Roaming” on Paradise
- An introspective travel diary-style video series, led by our intrepid creators, that captures their intimate thoughts about experiencing a new destination for the first time
“Sounds of the Road” on Paradise
- A docu-style series produced in partnership with Toyota that captures the experiences of traveling musicians as they explore new cities across America and immerse themselves in local culture
“Top 5” on Paradise
- This original editorial franchise celebrates off-the-beaten-path destinations and unexpected ways to explore new locales as a way to promote sustainable tourism and contribute positively to local economies
Florida’s Table” on Paradise
- A docu-style series produced in partnership with VISIT FLORIDA that highlights the Sunshine State’s vibrant and diverse culinary scene while showcasing the personal stories of the chefs and restaurateurs who are leading it
Out of This World” on Cabinfeed
- This immersive video series takes audiences on an armchair tour of some of the world’s most surreal destinations, leveraging ambient footage captured by our team of creators
Ramblin’ ‘Round” on Golden State
- A first-person-perspective video series that takes our audience along while a creator explores a compelling destination on foot, highlighting local attractions, businesses, and more
“Surfers Guide” on Surfers
- This in-depth editorial series features original reporting on some of the planet’s most enticing surf destinations and helps travelers and surf enthusiasts get the most out of their trips without contributing to over-tourism
