Emergent Media has launched a custom branded content partnership with Jeep® that will anchor the official relaunch of our outdoor adventure channel, Paradise Unmapped, and align with Jeep’s 85th anniversary.
The multi-layer, creator-led social video series, “Ready, Set, Go Anywhere,” taps into the cultural momentum of “get ready with me” content—reimagined for the adventure generation. Rather than focusing only on epic destinations, the series spotlights the often-overlooked preparation behind real outdoor journeys: packing gear, prepping vehicles, and building confidence before the engine turns over.
The partnership aligns Paradise Unmapped’s highly engaged “Experience Seekers” community with Jeep’s “Adventurous Spirits” audience—drivers who embody freedom, authenticity, and expression. Rolling out across Meta platforms in H1 2026, the campaign includes three original creator-led episodes, a slate of organic integrations, and paid distribution targeting both core Jeep loyalists and high-potential growth audiences.
As the exclusive launch partner of Paradise Unmapped, Jeep will receive category exclusivity, presenting sponsorship status, branded channel integration, and a one-month content collaboration footprint across original programming. Check out all the partnership content here.
