About this Brand

Curators and exporters of the California dream, our stories are rooted in culture, community, and ideas that champion a purpose-driven lifestyle. From online series and documentaries to thought-provoking editorial, our original content explores the arts, food, health & wellness, entrepreneurship, sustainability and outdoor living. Our passion is local but our reach is planetary.

In the Spotlight

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The Stats

260 K FOLLOWERS

38% AGES
25-34

60% FEMALE

18 M TOTAL
CONTENT VIEWS

9% AGES
18-24

40% MALE

6.8% AVERAGE
ENGAGEMENT
RATE PER POST

53% AGES
35+